Los Angeles, CA - Luxury lifestyle brand, Cocoon LA unveils a new collection of silk loungewear that celebrates the majestic beauty behind nature’s greatest gifts with bold, modern prints tailored for today’s woman. Embracing the ultimate in relaxed elegance, the collection exudes both femininity and sophistication and brings a fresh perspective to the classic pajama set, with pieces that seamlessly transition from day to night.
Entitled C |19.1, the new collection harnesses the cultivated beauty of the natural world and draws inspiration from the vast kaleidoscope of colors and patterns it provides. Nine new100% silk prints, curated by art, are the foundation behind the collection which consists of coordinating separates, from perfect wide-leg pajama style pants, to French-cuff night tops, to robes, kaftans and camisoles, with each piece recalling a different aspect of nature and adding a modern refinement to any occasion.
Taking to heart what Albert Einstein once said, “Look deep into nature, and then you will understand everything better,” Elizabeth Rickard-Shah and Susan Moseley, the designers and co-founders behind Cocoon LA, drew upon their deep connection to living a clean, organic lifestyle and sought out only the finest materials to best tell the strong narrative behind their first collection of 2019.
“At Cocoon LA we believe it is time to make ourselves look as good as our surroundings,” said Rickard-Shah. “We are spending more time at home, on our environment and our health. Cocoon LA encapsulates a sense of simple relaxed elegance and aspires to ' live life beautifully' with effortlessly chic, feminine luxurious pieces.”
Butterflies take flight in one of the collection’s most highly anticipated motifs, which incorporates Block prints, the ancient form of textile marking, for the very first time. Incredibly symbolic to the founding ideals behind the brand, the Butterfly print embraces the metamorphosis and lifecycle of a butterfly – from newly developed cocoon to extraordinary creature full of beauty, wonder and flight. In Barrier Reef, exquisite silk in contrasting shades of green emulates the awe-inspiring majesty of the world’s largest living life form and pays homage to this natural wonder of the world. A perfect complement to the Barrier Reef, the brand’s signature Stripe Life print takes on new meaning in shades of green, representing growth, freshness and harmony. Other prints within the collection include Coral Degrade, another nod to the rich palette of the Great Barrier Reef, and a powerful Marble print, available in black and white, as well as a black to blue ombre.
"We believe that beautiful and versatile loungewear fits perfectly into the lifestyle of the modern woman; a woman who is constantly balancing the challenging demands of managing both a career and a family, as well as a personal and social life. Yet, beyond buying everyday attire and workout gear, very few things are more essential to the body than getting a good night’s sleep,” said Moseley.
“Traditionally, women’s sleepwear has been limited to draping night gowns or pajamas that don't appeal to the sophisticated consumer. We then turn to lingerie for a more self-affirming feeling, however lingerie is more often worn to appeal to someone else, rather than the woman. For women who simply desire a beautiful loungewear option that makes them feel good about themselves, and their bodies, few solutions have existed – until now."
The C | 19.1 collection join’s Cocoon’s signature solids program of pajama-style silhouettes in shades that are at once romantic and contemporary and allow women to effortlessly live life beautifully.
Established in 2018 in Los Angeles, CA., Cocoon LA LLC is a women owned, women designed, loungewear company. Aimed for the woman who wants to live her life beautifully - everyday. The loungewear collections are made of the finest silks that are vegetable dyed, and available in prints and solids, washable pieces that work great for travel and are as timely as they are desirable. Cocoon LA, LLC is available at www.CocoonLA.com and to select luxury stores and resorts.
For press and wholesale inquiries along with sample requests, please contact firstname.lastname@example.org
About the Founders
Designer and entrepreneur Elizabeth Rickard-Shah is a true veteran in luxury with over 20 years of experience as a fashion designer. She learned her trade working for such iconic companies as Giorgio Armani, Emilio Pucci and Sonia Rykiel. Rickard-Shah co-founded the luxury accessories company, Rickard Shah, an internationally celebrated shoe and handbag line, producing ready-to-wear and made-to-measure pieces for a dedicated, high net worth clientele. Rickard-Shah has long dreamt of a luxury loungewear brand that can be worn with ease, comfort and versatility. Born in England, trained in Italy, and now living in Los Angeles, Rickard-Shah brings everything global to the design table at Cocoon. Her insatiable love for fine couture clothing as well as her innate passion for modern design and inspiration allow for this brand to drip with effortless style.
Co-founder Susan Moseley is a California native with over 20 years in the uber-luxury sector, having worked with iconic brands such as Versace, Bulgari, and Gucci. She decided to embrace the idea of starting a women-owned luxury brand with a focus on at-home living. It was an easy decision to join in with long time friend Rickard-Shah, and they developed the idea of a luxury sleep and loungewear business for what she believes is a rapidly growing retail sector. Moseley brings vast experience in luxury retail, has held numerous executive management roles, and most recently was the Global Director of Public Relations at Harry Winston for Celebrity and Entertainment product placement.
Established in 2018 in Los Angeles, CA., Cocoon LA is a women owned, women designed, loungewear company. Aimed for the woman who wants to live her life beautifully - everyday. The loungewear collections are made of the finest silks that are vegetable dyed, and available in prints and solids, washable pieces that work great for travel and are as timely as they are desirable.
Cocoon LA, LLC is a wholesale company and available direct to consumer and at select luxury stores and resorts. For more information please email your requests to Info@CocoonLA.com or visit www.CocoonLA.com